New York City Mayor Eric Adams announced a federal lawsuit against Price Point Distributors, Inc., a Long Island-based distributor accused of illegally selling disposable flavored e-cigarettes across New York City and nationwide on Thursday, November 7th. The lawsuit claims that Price Point Distributors has violated numerous federal, state, and city laws, allegedly targeting youth with products in flavors such as “Strawberry Shortcake” and “Hawaii Punch.”
Mayor Adams stated, “Protecting young New Yorkers means stubbing out illegal vape and e-cigarette sales that target them.”
Flavored e-cigarettes have been banned in New York City due to their appeal to minors, who are particularly susceptible to nicotine addiction. This lawsuit is part of Mayor Adams’ ongoing efforts to tackle the public health risks posed by flavored e-cigarettes. “It is illegal to sell flavored e-cigarettes in New York City,” said City Hall Chief Counsel Allison Stoddart. “With this lawsuit, the Adams administration is continuing to hold companies accountable when they put profits over the health of New Yorkers.”
The lawsuit seeks to block Price Point Distributors from further sales while demanding fines and damages. Deputy Mayor for Health and Human Services Anne Williams-Isom emphasized the administration’s commitment to combating underage vaping. “Today’s action helps us do that by cracking down on illegal distributors of vaping products – products we know often make their way into the hands of our young people,” Williams-Isom stated.
Mayor Adams also pointed to broader efforts to curtail illegal vaping sales across the city. In 2024 alone, the administration shuttered over 1,200 illegal smoke shops through initiatives like “Operation Padlock to Protect” and recently disposed of 1,200 pounds of illegal vape products. Adams stressed the importance of these measures, highlighting the dangers that such products pose to young New Yorkers.
The city’s action aligns with national health concerns, as federal data show e-cigarette use remains high among middle and high school students. Health officials link flavored vapes with increased youth addiction, often marketed with enticing flavors and youth-friendly packaging. “These illegal sales signify an indifference to New Yorkers’ laws and health, especially the health of teens,” stated Stoddart.
By filing this lawsuit, the Adams administration aims to enforce stricter controls over e-cigarette distribution while advocating for public health. The case exemplifies the city’s commitment to safeguarding New York’s youth against nicotine addiction.
